Candidates often ask questions of recruiters on issues about a new job possibility that range far beyond the scope of the job responsibilities, salary and benefits.  Top tier job seekers want to know:

• What’s the company like?
• How many employees do they have?
• How many people work in the department I’m applying to?
• What’s the working environment like?
• Can you tell me about the company’s culture?
• Do they have much turnover?
• Why is the job open?
• Is there a clear career path in this position?
• Do they promote from within?
• What kind of opportunities are there for advancement?

Candidates who are interested in career growth want to know so much more than a typical job description will tell them.  You can use your Career Site to present this type of ancillary information. Information that can increase the interest a highly qualified candidate may have in your organization.

It’s up to you to create the “sizzle” that will help convince that “just right” job seeker to pursue your company.  There are lots of topics you can include on a well designed Career Site including:

• Employee testimonials (VERY effective)
• A company events calendar 
• A diversity policy statement
• Employee photos
• List of charitable events in which the company & employees particpate
• Company vision or mission statement
• Comments from satisfied customers

Use your imagination to create a Career Site that will appeal to the level of candidates you want to attract to your company.  Whether unemployment is at record highs or is incredibly low, finding  top talent is always difficult.  Sell the reasons why your employees like working at your firm.